If you thought Apple’s AirPods deals had peaked, think again. Cyber Monday 2025 has delivered discounts that are not just eye-catching, they’re shaking up the entire wireless audio market. From the entry-level AirPods 4 at a stunning $69 to the lowest-ever price on the just-released AirPods Pro 3, this year’s sale isn’t just good—it’s historic.
Why This Matters
- Apple rarely offers deep discounts—but these AirPods deals are breaking the mold. The $69 price for AirPods 4 is the lowest ever for a new-generation model, making premium wireless audio finally accessible to budget-conscious buyers.
- AirPods Pro 3 at $219.99 (down from $249) isn’t just a small price cut. It’s a strategic move as Apple faces fierce competition from Sony, Bose, and Samsung in the high-end earbuds segment.
- These price points could signal a permanent shift in Apple’s pricing strategy—especially as global wireless earbud sales are projected to grow 8% YOY into 2026 (Statista).
What Most People Miss
- It’s not just about the deals. Apple’s aggressive pricing this Cyber Monday could be a response to stagnating iPhone growth and a broader push into wearables and services.
- Tech fatigue is real. In a market flooded with options, Apple is betting that irresistible pricing will reactivate both loyalists and fence-sitters.
- With AirPods Pro 3 boasting new features like heart rate monitoring and even better noise cancellation, the value proposition has never been higher.
Key Takeaways
- $69 for AirPods 4 is a watershed moment for entry-level wireless earbuds—expect resellers to pounce and supplies to run out fast.
- The AirPods Pro 3’s lowest-ever price (with industry-leading features) puts real pressure on rivals like Sony’s WH-1000XM5 and Samsung’s Galaxy Buds Pro.
- Timing is everything: These deep discounts coincide with heavy promotions on competitors’ headphones, but Apple’s brand loyalty and integration with iOS devices may give it the edge.
How Do These Deals Stack Up?
- Compared to Amazon Prime Day 2025, Cyber Monday’s AirPods deals are up to 20% cheaper.
- Major competitors (Sony, Samsung, Bose) have deals, but none match the sheer scale of Apple’s markdowns—especially for new models.
- Past years’ AirPods deals rarely dipped below $99 for entry models; $69 is unprecedented.
Timeline: Apple’s AirPods Pricing Evolution
- 2016: AirPods debut at $159
- 2020: AirPods Pro introduced at $249
- 2022: Occasional sales bring entry models to $119
- 2024: AirPods 3 and Pro 2 hover at $129-$199 during sales
- 2025: AirPods 4 hit $69, AirPods Pro 3 at $219.99
Pros and Cons of Buying AirPods on Cyber Monday 2025
- Pros:
- Unbeatable prices on the latest models
- Access to new features (heart rate monitoring, enhanced ANC)
- Seamless Apple ecosystem integration
- Potential for bundled offers or extended returns
- Cons:
- Possible limited stock—act fast or risk missing out
- Resale market may inflate prices post-sale
- Next-gen models may debut in 2026 (but likely at much higher prices)
The Bottom Line
Cyber Monday 2025’s AirPods deals aren’t just about saving money—they’re about Apple making a statement. Whether you’re upgrading, gifting, or finally taking the plunge, this is the year to jump into the AirPods ecosystem. With the market evolving and rivals sharpening their game, Apple’s bold pricing play could define the wireless audio landscape for years to come.