Artificial intelligence (AI) is set to change the way we shop online, making it more interactive and engaging. Carmela Gómez, BBVA’s Global Head of Open Banking, recently shared her vision at Sibos, a leading financial services event. She believes that AI will soon transform digital shopping into a conversational experience, allowing customers to interact with brands and products as if they were talking to a knowledgeable assistant. 
AI-Powered Conversations: The Future of E-Commerce
With AI, you can expect more personalized recommendations and real-time support during your shopping journey. This technology will not only enhance user experience but also open new financial opportunities for both businesses and consumers. Companies can offer tailored solutions, while shoppers benefit from faster, smarter, and more convenient services. According to Gómez, as AI continues to evolve, the line between human and machine interaction will blur, making online shopping as natural as chatting with a friend.
Financial Innovation on the Horizon
Open banking and AI will work together to bring greater transparency and efficiency to financial transactions. This paves the way for innovative payment methods and smarter financial management tools. As we move forward, expect to see AI-driven features becoming a standard part of your digital shopping experience.
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