Adult Participation in Halloween Hits New Highs
Halloween 2025 is set to break records as more than half of adults plan to dress up in costumes. According to the latest data from the Halloween Costume Association, adult participation is on the rise, with an increasing number of people eager to join the festive fun. This shift shows a significant change in how Halloween is celebrated across generations.
Spending Trends and Generational Insights
The report highlights that adults are not only dressing up more but also spending more on costumes and accessories. Millennials and Gen Z lead the way, favoring bold, creative, and sometimes nostalgic outfit choices. The growing interest in adult costumes reflects a broader trend of embracing self-expression and group activities during Halloween.
Retailers can expect a surge in demand for unique and high-quality costumes this season. Whether you’re planning a themed party or joining a neighborhood parade, now is the perfect time to start shopping for the latest Halloween trends.
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