TikTok Unveils Bulletin Board: Its Answer to Instagram Broadcast Channels

TikTok Introduces Bulletin Board Feature

TikTok has just dropped a new feature called bulletin board, turning up the heat on its rivalry with Instagram. This fresh tool allows creators and brands to send out one-to-many messages—think text updates, images, and videos—all directly to their followers. If you love getting the latest scoops from your favorite TikTokers, this is your new best friend.

TikTok Bulletin Board feature announcement image

How Does It Work?

The new bulletin board feature is TikTok’s version of Instagram’s broadcast channels. Creators can now keep their fans in the loop without relying solely on algorithm-based video feeds. Whether it’s a sneak peek behind the scenes, an exclusive photo, or a quick text update, creators can share it all with their audience in just a few taps.

Honestly, TikTok and Instagram are starting to look like twins at this point. What’s next—Reels in Stories in Shorts in… TikTok? Either way, it’s a win for users who want more direct connections with their favorite creators. If you’re a TikTok addict, brace yourself for even more notifications. At least you’ll never miss a meme again!

Sources:
TechCrunch – TikTok launches its own version of Instagram’s broadcast channels