The legendary Mitsubishi Montero is set to return to American roads after a two-decade hiatus. But this isn’t just a nostalgic reboot—it’s a bold play in the ever-evolving SUV landscape, and it could shake up the segment in ways most people aren’t expecting.
Here’s what sets the upcoming 2028 Montero apart, why its return matters for Mitsubishi and the industry at large, and what most headlines are missing about this SUV’s modern reimagining.
Why This Matters
- Strategic Partnership Evolution: Mitsubishi’s decision to base the Montero on the Nissan Armada isn’t just badge engineering. It signals deeper cooperation within the Renault-Nissan-Mitsubishi Alliance, potentially ushering in a new era of shared platforms and tech that could reshape the SUV market globally.
- Electrification on the Table: With rumors swirling about a plug-in hybrid variant, the Montero could become a rare beast: a large, off-road-capable SUV that doesn’t compromise on environmental responsibility. This would put Mitsubishi ahead of domestic and international rivals slow to electrify their biggest models.
- Reviving a Legacy Nameplate: The Montero was once an off-road icon, known for its Dakar Rally pedigree and global ruggedness. Its return is more than nostalgia—it’s a calculated move to reclaim a brand halo at a time when adventure SUVs are surging in popularity.
What Most People Miss
- Not Just a Rebadge: While the Montero will share bones with the Armada, Mitsubishi is expected to deliver unique styling, chassis tuning, and off-road tech. The company’s history of rally engineering could mean features and capabilities the Armada doesn’t offer.
- Segment Disruption: The full-size SUV field is dominated by GM, Ford, and Toyota. Mitsubishi’s re-entry, especially with a hybrid or PHEV, could siphon buyers seeking something fresher or more eco-conscious—especially as regulatory pressures mount.
- Global Implications: Mitsubishi’s SUV portfolio is limited in North America. A successful Montero relaunch could pave the way for more international models, or even influence Nissan and Renault’s future large SUV strategies.
Key Takeaways
- Expected Powertrains: Twin-turbo V6 (likely Nissan-sourced), with strong hints at a plug-in hybrid option—potentially a segment first for this size and class.
- Premium Features: Three-row seating, luxury trims, advanced off-road tech, and infotainment upgrades are all but guaranteed.
- Projected Price: Given the Armada’s $60,000+ starting price, expect the Montero to compete at the upper end, but Mitsubishi could undercut rivals to lure buyers.
- Timeline: Debut likely within the next two years, as a 2028 model. Watch for concept reveals and teaser campaigns soon.
Comparisons & Industry Context
- Similar Comebacks: Ford’s Bronco and Land Rover’s Defender both returned after long absences to huge fanfare. Both leveraged modern tech while honoring their off-road roots. Mitsubishi seems to be following a similar playbook.
- Electrified Rivals: Currently, full-size SUVs with true off-road chops and hybrid/PHEV options are scarce. Toyota’s Sequoia hybrid and Jeep’s Grand Cherokee 4xe (smaller) are the closest competitors, but neither matches the Montero’s unique heritage.
- Market Trends: SUVs now account for over half of U.S. auto sales. The thirst for adventure-ready, tech-rich, and eco-friendly SUVs remains unquenched—and Montero could hit the sweet spot.
Pros and Cons
- Pros: Iconic nameplate, likely advanced hybrid powertrain, strong off-road credentials, modern amenities.
- Cons: Pricing could be steep, faces entrenched competition, risk of being seen as just a rebadged Armada if differentiation isn’t clear.
Action Steps: What Should Shoppers Do?
- Watch for Mitsubishi’s official announcements and concept reveals.
- If considering a large SUV in the next 2-3 years, the Montero might be worth waiting for—especially if plug-in tech is a priority.
- Compare spec leaks and initial reviews with rivals like the Armada, Sequoia, Tahoe, and Wagoneer.
The Bottom Line
The 2028 Mitsubishi Montero isn’t just a comeback—it’s a power move in a red-hot segment. If Mitsubishi nails the balance of heritage, innovation, and value, the Montero could do for the brand what the Bronco did for Ford: reignite passion and win over a new generation of adventure seekers. Don’t call it a comeback—call it a wake-up call for the full-size SUV world.