After a 36-year absence, America could soon roar back onto the global rally stage. The prospect of the World Rally Championship (WRC) returning to U.S. soil is more than just a headline for motorsport fans—it’s a seismic shift for American racing culture, the global rally industry, and the next generation of gearheads.

With FIA officials scoping out Tennessee and Kentucky this June, the U.S. is on the verge of possibly hosting a full-fledged WRC event by 2027. But what does this really mean for America, and why should you care—even if you’re not a die-hard rally fan?

Why This Matters
- A WRC event in America bridges a 36-year gap—the last U.S. stop was in 1988!
- This isn’t just about racing. It’s about economic impact, global visibility, and inspiring a new generation of American drivers and fans.
- WRC’s return aligns with the explosive growth of Formula 1 in the U.S.. F1 now has three U.S. races, and WRC wants a piece of that expanding motorsport pie.
What Most People Miss
- Rallying is uniquely accessible compared to other top-tier motorsports. Unlike F1’s sky-high ticket prices, rally fans can get up-close—often for free or cheap—by hiking to the stages themselves.
- The U.S. has a rich, quirky rally history. Who remembers the 1972 win by “Moby Dick 1″—a Jeep Wagoneer driven by Michigan cop Gene Henderson? That moment forced the FIA to rethink AWD rules, paving the way for the legendary Quattro era.
- Hosting a WRC round would supercharge local rallying. Expect demo and support classes, giving American teams a shot at the big time.
- The grassroots scene is thriving. The American Rally Association (ARA) has built a loyal fanbase with its “bring your camp chair and boots” vibe, a stark contrast to the corporate glitz of F1.
Key Takeaways
- FIA and ACCUS Collaboration: A candidate event in Kentucky this June could be the testbed for future U.S. WRC rounds.
- Economic & Cultural Ripple Effect: Major rally events inject millions into host communities, boost tourism, and attract new sponsors.
- A New Era for U.S. Rally: A WRC return would inspire new talent and put American rallying back on the world map.
- Fan Experience: Rally remains one of the last “wild” motorsports—intimate, unpredictable, and electrifyingly real.
How Does This Compare to Other Motorsport Trends?
- Formula 1: Three U.S. Grand Prix in recent years have tripled American F1 TV viewership since 2018.
- NASCAR & IndyCar: Still dominant domestically, but lack WRC’s international flavor and rugged, all-terrain spectacle.
- eSports Crossovers: Games like Sega Rally and Dirt Rally have kept the sport alive for a new, digital-native generation.
Timeline: WRC in America at a Glance
- 1972: Gene Henderson’s Jeep Wagoneer shocks the FIA at the Press On Regardless rally.
- 1988: Last official WRC event held in the U.S.
- 2024: FIA scouts Kentucky and Tennessee for a candidate event.
- 2027 (projected): Potential full-fledged WRC event returns to America.
The Bottom Line
The WRC’s possible American comeback isn’t nostalgia—it’s a strategic play that could reshape how Americans experience global motorsport. Will the U.S. embrace the dirt, drama, and daring of modern rally? If so, expect not just a race, but a cultural revival—one that might just inspire the next Colin McRae or Michèle Mouton from this side of the pond.



















