2degrees Launches ‘NOtifications’ Campaign for Digital Wellbeing

In a bold move to enhance digital wellness, 2degrees has unveiled its latest initiative, ‘NOtifications’. This campaign, developed by TBWA NZ, aims to empower New Zealanders to manage their notifications effectively. As part of their ongoing ‘Fighting for Fair’ platform, 2degrees encourages users to reclaim control over their digital experiences. The initiative is a key element of the Fairer Phones Project, which focuses on promoting healthier smartphone usage.

2degrees NOtifications Campaign

This innovative campaign addresses the overwhelming nature of constant notifications that can disrupt daily life. By raising awareness about the importance of managing alerts, 2degrees hopes to foster a more balanced relationship between users and their devices. The campaign reflects a growing trend towards prioritizing mental health and well-being in our increasingly connected world.

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