Halloween shopping is booming in 2024! According to a recent survey, 82% of consumers plan to make Halloween-related purchases this year. Even though prices have climbed, shoppers show no signs of slowing down on spending for spooky festivities.
Consumers Embrace Halloween Shopping
Families and individuals across the country are gearing up for Halloween. They are buying costumes, decorations, candy, and party supplies. Retailers can expect busy stores and high online traffic as the holiday approaches. The survey indicates that people’s excitement for Halloween outweighs concerns about higher costs.
What Retailers Need to Know
With such a high percentage of people planning to shop, retailers should stock up on seasonal merchandise. Creative displays and online promotions can help attract even more customers. Halloween remains a top retail event of the year, and 2024 looks to be no different.
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