Adobe Launches Generative Extend: AI-Powered Video Enhancements at NAB 2025

Adobe’s Latest AI Innovations

Adobe has taken a giant leap in video editing with the introduction of Generative Extend at NAB 2025. This groundbreaking feature enables creators to add AI-generated frames to their footage. Currently, Generative Extend is exclusively available on Premiere Pro, enhancing the editing experience for professionals and enthusiasts alike. With this new capability, users can achieve stunning 4K video quality effortlessly.

Adobe Generative Extend Feature

In addition to Generative Extend, Adobe unveiled other exciting AI features designed to streamline the editing process. These updates reflect Adobe’s commitment to leveraging artificial intelligence in creative workflows. By integrating these tools, Adobe empowers creators to push the boundaries of their storytelling.