AI CEO Turns Defaced Subway Ads Into Viral Moment
Avi Schiffmann, the 22-year-old CEO of AI startup Friend, knows how to turn controversy into an opportunity. Recently, he posed for a photoshoot in front of his company’s New York City subway ads, which had been relentlessly vandalized by critics and graffiti artists. Instead of shying away, Schiffmann leaned into the spectacle, sharing photos of himself smiling and even playfully interacting with the graffiti.
Friend AI and the Power of Viral Marketing
The bold move has sparked conversation across social media. Some applaud Schiffmann’s confidence and sense of humor, while others debate the underlying message about AI startups and public perception. The photoshoot highlights how modern entrepreneurs can embrace controversy to generate buzz and connect with audiences. Schiffmann’s actions show that even negative attention can be spun into a positive PR moment for startups willing to take risks in the public eye.
Sources:
https://futurism.com/artificial-intelligence/friend-ceo-photoshoot-ads