The Rise of Bots in Internet Traffic
The world of the internet has seen a dramatic shift. In 2024, automated bots accounted for over 50% of global internet traffic. This milestone marks the first time bots have surpassed human activity online. The growth of artificial intelligence (AI) has fueled this transformation, leading to discussions about whether we are experiencing a new kind of bubble, reminiscent of the 1990s dotcom era.
As bots dominate the digital landscape, their impact raises critical questions. Are these automated systems creating genuine value, or are they simply inflating traffic numbers? The reliance on bots in various online activities suggests a shift in how we perceive internet engagement. With AI at the forefront, many businesses are leveraging these technologies to enhance user experience and streamline operations. However, the dependency on bots also highlights the need for balancing automation with authentic human interaction.
