Aishwarya Rai Bachchan and Abhishek Bachchan have taken a bold legal step against YouTube, filing a lawsuit over the spread of AI-generated deepfake videos. The celebrity couple is seeking ₹4 crore in damages, highlighting the growing threat of artificial intelligence misuse in Bollywood. Their legal documents reportedly include links and screenshots of YouTube videos that allegedly feature fictitious AI content, misrepresenting the actors.
Why This Lawsuit Matters
The lawsuit filed by Aishwarya Rai and Abhishek Bachchan sends a strong message about the seriousness of AI deepfake abuse. These deepfakes can damage reputations, cause emotional distress, and mislead the public. By pursuing legal action, the couple aims to hold platforms like YouTube accountable for hosting harmful AI-generated content. Their move could set a precedent for how Indian celebrities and individuals approach digital privacy and online impersonation in the age of artificial intelligence.
Implications for Bollywood and Social Media
This case puts the spotlight on social media platforms’ responsibilities to monitor and remove deceptive AI-generated videos. As deepfake technology becomes more accessible, the risk to public figures increases. The Bollywood industry will be watching closely to see if this lawsuit leads to stricter regulations and better protection for artists and the wider public.
