Exciting Changes at Alanui
Alanui’s co-founders have successfully repurchased their stake in the brand from Farfetch’s New Guards Group. This strategic move allows them to regain majority control and steer the brand towards a new direction. The Italian knitwear brand, known for its luxurious designs, aims to enhance its independent operations.
Looking Ahead
This acquisition marks a significant milestone for Alanui. With their vision intact, the founders look forward to revitalizing the brand and further establishing its presence in the luxury knitwear market. The independent operations will allow for more creative freedom and innovation in their collections.
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