Amazon Takes Legal Action Against Perplexity AI
Amazon has filed a lawsuit against the AI startup Perplexity, claiming that its browser’s automated shopping and buying feature misuses Amazon’s platform. According to Amazon, Perplexity’s AI-powered browser covertly accesses customer accounts and disguises automated activity as if it were being done by real humans. This technology allows users to automate shopping tasks, but Amazon argues that it violates their terms of service and could put customer data at risk.
What’s at Stake?
Amazon accuses Perplexity of creating a tool that tricks their system into thinking a human is shopping. This, they say, could open the door to unauthorized purchases and privacy issues. Perplexity, on the other hand, sees their tool as a way to streamline online shopping using the power of AI. It’s a classic tech showdown: innovation vs. the rules.
Let’s be honest, who hasn’t dreamed of a robot that does all your shopping for you? But it turns out, Amazon isn’t thrilled about AI sneaking into your cart. Maybe, just maybe, the future of shopping is a little too automated for comfort.
Sources:
The Guardian – Amazon sues Perplexity AI
