Shoppers Treating Halloween Like a Rental Service
More and more customers are buying Halloween costumes from Amazon and then returning them after one use. This practice resembles the way people might use a costume rental service. What once was a simple purchase has turned into a cycle of wearing and returning.
This trend raises concerns about the growing issue of fast fashion and its environmental impact. As consumers embrace this rental-style shopping, retailers face a challenge in managing returns and inventory. The question remains: can retailers adapt to this new shopping behavior?