Ami Paris: Friendship & Effortless Style at the Brand’s Core

The Story Behind Ami Paris

Ami Paris, founded in 2011 by Alexandre Mattiussi, has quickly become one of the fashion industry’s most beloved labels. The brand stands out for its blend of effortless tailoring and the iconic Ami de Coeur logo, which symbolizes love and friendship. Mattiussi designed Ami Paris with the idea of creating clothing that feels both stylish and approachable, making it easy for anyone to look good without trying too hard.

Ami Paris effortless tailoring and friendship theme

Friendship at the Heart of the Brand

At its core, Ami Paris celebrates friendship. Mattiussi’s vision centers on inclusivity and authentic connections, which is reflected in every collection the brand releases. The Ami de Coeur logo—a heart with an A—embodies this spirit, making each piece more than just fashion, but a statement of camaraderie and warmth. The brand’s relaxed silhouettes and premium fabrics have attracted a loyal following globally, with fans appreciating the combination of Parisian chic and everyday comfort.

Ami Paris continues to push boundaries, offering collections that stay true to its roots of simplicity, style, and the power of friendship.

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