Apple is preparing to roll out advertisements inside its Maps app by 2026. The tech giant, known for its sleek hardware, now earns more than $100 billion per year from its services. This shift highlights Apple’s new focus on recurring revenue streams, not just device sales.
How Will Ads Work in Apple Maps?
Apple Maps will soon feature ads from businesses looking to attract customers searching for locations, restaurants, or services. This means users may see promoted listings when they search for products or destinations. Apple aims to make these ads relevant and non-intrusive, blending seamlessly with the user experience. The company’s ecosystem, with over 2.3 billion active devices and more than a billion paid subscriptions, gives advertisers access to a massive audience.
What Does This Mean for Users and Businesses?
For users, the experience in Apple Maps may start to resemble other platforms that serve targeted ads based on search intent. For businesses, this opens up new ways to reach potential customers right at the moment of decision-making. As Apple continues to evolve, expect more updates on how these ads will look and function.
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Original article on LiveMint