Have you ever noticed ads or posts about something you just discussed near your phone? Many people feel uneasy when social media seems to know exactly what they’re thinking about.
Is Your Phone Eavesdropping?
It’s a common suspicion that apps like Facebook, Instagram, or TikTok are secretly listening to your conversations. You talk about a new gadget or vacation spot, and suddenly you see related ads in your feed. While this feels unsettling, tech experts say there’s little evidence that these platforms constantly record your conversations. Instead, advanced algorithms and data tracking explain most of these coincidences. 
How Social Media Targets You
Social media platforms gather data from your search history, likes, and even where you go online. They use this information to deliver content and ads tailored just for you. Sometimes, these predictions feel so accurate that it seems like your phone must be listening, but it’s usually just smart data analysis. Still, it’s wise to review your privacy settings and limit app permissions if you value your privacy. Protecting your data puts you in control of what social media knows about you.
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