Asics has unveiled an ambitious plan to expand its retail footprint in India by opening 200 stores by 2026. The renowned sportswear brand is set to strengthen its presence in one of the world’s fastest-growing markets. This move highlights Asics’ commitment to serving Indian consumers with a wider selection of performance and lifestyle footwear.
Asics Focuses on Performance and Lifestyle Footwear
The company’s expansion strategy centers on both performance and lifestyle footwear, catering to India’s rising demand for quality sports shoes and athleisure wear. Asics aims to create an engaging in-store experience for customers, offering a wide range of innovative products designed for athletes and everyday wearers alike.
Why India?
India’s growing interest in fitness and sports, coupled with an expanding middle class, makes it an ideal market for Asics. The brand’s expansion aligns with the country’s increasing focus on health, wellness, and active living.
With 200 new stores planned, Asics is poised to become a key player in India’s sportswear market, offering consumers greater access to its trusted footwear and apparel.
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