Creating a Diverse Meritocracy
Aurora James continues to champion the 15% Pledge as she marks five years since its inception. This initiative aims to hold companies accountable for their commitment to diversity. Aurora believes that businesses should reflect the community they serve. As she puts it, ‘My mom always taught me that people should do the thing that they do best in service of those who’ve been historically excluded.’ This powerful message resonates throughout her podcast.
Empowering the Underrepresented
Since its launch, the 15% Pledge has inspired various brands to allocate 15% of their shelf space to Black-owned businesses. James emphasizes the importance of creating a platform where underrepresented voices can thrive. Her journey is not just about increasing visibility but also about fostering genuine connections and opportunities. Tune into her podcast to learn more about her vision and the impact of the pledge. Source
