Bestseller, the renowned Danish fashion group, has announced a strategic investment in German recycling company Matterr. This bold move shows Bestseller’s commitment to sustainability and innovation in the fashion industry. The partnership aims to accelerate the development of textile recycling technologies, which helps reduce environmental impact and supports a circular fashion economy.
Leading the Way in Eco-Friendly Fashion
By investing in Matterr, Bestseller demonstrates its leadership in eco-conscious fashion. Matterr specializes in advanced textile recycling methods that turn old clothing into valuable new materials. This partnership not only boosts Matterr’s growth but also helps Bestseller’s brands—such as Jack & Jones, ONLY, and Vero Moda—achieve their sustainability goals. The collaboration reflects a growing trend of fashion companies investing in green technology to build a more responsible future for the industry.
What This Means for the Fashion Industry
With this investment, Bestseller sets a strong example for other fashion brands to follow. The partnership with Matterr is expected to drive innovation in recycling and circularity, reducing waste and conserving resources. As consumer demand for sustainable fashion grows, initiatives like this become more important than ever.
