Better Cotton’s New Direction
The sustainability initiative Better Cotton has made an exciting announcement at its annual conference. It will transition to a regenerative standard within the next twelve months. This shift emphasizes the importance of not just sustainable practices but also enhancing the health of ecosystems.
This initiative aims to redefine cotton farming by incorporating regenerative agriculture practices. These practices focus on improving soil health, biodiversity, and water conservation. By adopting this new standard, Better Cotton seeks to address climate change and create a more resilient cotton supply chain.
What This Means for the Future
The shift to a regenerative standard signals a pivotal moment for the cotton industry. It reflects a growing awareness of the need for environmentally friendly farming practices. Consumers are increasingly demanding products that support sustainable production. Better Cotton’s commitment to regeneration sets a powerful example within the fashion industry.
