Better Cotton Initiative has officially rebranded, marking a significant step forward in sustainable fashion. The organization, now known as Better Cotton, introduced a new traceability label aimed at increasing transparency and accountability throughout the cotton supply chain. This initiative empowers both brands and consumers to make informed decisions by providing greater insight into the journey of cotton from farm to finished product.
Enhancing Supply Chain Transparency
The new traceability label allows shoppers to track the origins of their cotton garments, fostering trust and supporting the movement for responsible sourcing. With this move, Better Cotton aligns itself with the growing demand for ethical and sustainable practices in the fashion industry. The rebranding not only refreshes the organization’s image but also underlines its commitment to a more transparent and sustainable cotton ecosystem.
Why This Matters for Fashion and Consumers
Better Cotton’s efforts make it easier for brands to demonstrate their sustainability efforts, while consumers gain confidence in their purchases. Accountability in the cotton supply chain means a better future for farmers, the environment, and the global community. Watch for the new label on cotton products as a sign of responsible fashion.
Sources:
fashionunited.com
