A new report from the British Fashion Council (BFC), in collaboration with Clarasys, sheds light on the rising commercial advantages of repair and resale in the fashion industry. This research emphasizes not just the environmental benefits, but also the strong business case for brands that embrace circular fashion models. It highlights how offering repair and resale services can significantly boost customer loyalty while opening fresh streams of revenue.
The Commercial Edge of Circular Fashion
The BFC study reveals that modern consumers increasingly value sustainability and transparency. By providing repair and resale options, fashion brands can tap into this demand and stand out in a competitive market. The report offers actionable strategies for implementing these services, ensuring both customer satisfaction and business growth.
Meeting Customer Needs
According to the research, customers are looking for brands that take responsibility for the lifecycle of their products. Repair and resale programs not only reduce waste but also foster long-term relationships between brands and buyers. Adopting these services can help fashion businesses build a loyal customer base and improve their overall brand image.
Sources:
FashionUnited: New BFC report underlines commercial benefits of repair and resale
