Strong Performance in Q1 2025
Björn Borg reported a remarkable 9% increase in turnover during the first quarter of 2025. The primary contributors to this growth were apparel and footwear, showcasing the brand’s ability to adapt and thrive in a competitive market.
However, there was a slight decline in the underwear segment, which indicates a shifting consumer preference. The brand’s focus on enhancing its sportswear and footwear lines seems to be paying off, as they continue to attract a dedicated customer base.
Looking Ahead
Björn Borg’s strategic initiatives in apparel and footwear are clearly positioning the brand for future success. As they continue to innovate and respond to market trends, fans of the brand can expect even more exciting developments in the coming quarters.
