Kontoor Brands, a leader in the apparel industry, has announced a significant leadership move. Børre Hegbom will now serve as the global head of Helly Hansen. With this appointment, Kontoor Brands aims to accelerate Helly Hansen’s growth across its Sport and Workwear divisions.
Leadership to Drive Strategic Growth
Hegbom’s new role puts him at the forefront of driving the brand’s strategic initiatives. He will oversee the development and expansion of Helly Hansen’s popular Sport and Workwear lines. Kontoor Brands expects his leadership to strengthen the brand’s global presence and market share.
A Vision for the Future
Kontoor Brands believes that under Hegbom’s guidance, Helly Hansen will continue to innovate and meet the evolving demands of customers worldwide. This strategic move reaffirms the company’s commitment to excellence and growth in the international fashion and workwear markets.
Sources:
fashionunited.com
