Chery’s Ambitious Move into the Pickup Market
Chery is setting its sights on the Toyota Hilux with its exciting new sub-brand, Himla. This initiative focuses on producing high-quality pickups that can rival established players in the market. The first model in this lineup is a four-seat, double-cab pickup, echoing the style of its previous prototype, the KP11.
The official launch of the Himla pickup is anticipated in 2026. Chery aims to capture a significant share of the market by offering consumers an alternative that combines style, functionality, and performance. With a clear vision and strategic planning, Chery is poised to make a strong impact in the competitive pickup sector.
