Introduction to Josie
In the world of sustainable fashion, communication often leads to confusion. A new chatbot named Josie aims to clarify these messages. Developed by sustainability expert Jasmien Wynants and solicitor Judith Bussé, Josie tackles the issue of greenwashing. This term refers to misleading claims about sustainability in the fashion industry, which can deceive consumers.
Josie provides an alternative perspective on sustainability in fashion. The chatbot offers insights and guidance on how brands can communicate their environmental efforts more honestly. Her goal is to empower consumers to make informed choices and recognize genuine sustainability practices.
Why Josie Matters
As the fashion industry evolves, so does the language surrounding it. Consumers are becoming more aware of greenwashing, and Josie aims to cut through the noise. By providing transparent information, she helps bridge the gap between brands and consumers, ensuring that sustainability claims are meaningful and accurate.
