Decathlon has officially appointed Elena Pecos as the CEO of its newly merged UK and Ireland business. This strategic move aims to strengthen Decathlon’s presence and streamline operations across both markets. Elena Pecos brings a wealth of experience to the role and will focus on driving growth and innovation in sporting goods retail.
Leadership Changes to Accelerate Growth
Romain Gravigny has been named Chief Operating Officer (COO) of the new entity. Both Pecos and Gravigny have reported positive market growth, signaling a strong future for Decathlon in these regions. The merger of UK and Ireland operations will enable greater efficiency and a unified approach to customer service, product offerings, and sustainability.
Decathlon’s decision reflects its commitment to enhanced leadership and innovation as the company seeks to expand its reach and better serve sports enthusiasts across the UK and Ireland.
