Half of Shoppers Are Brand Agnostic, Says Deloitte
The latest Deloitte study reveals a surprising trend in consumer behavior: half of all shoppers do not have a favorite brand. In an era where brands invest millions to win customer loyalty, this finding shakes up the fashion industry. Instead of flocking to big, recognizable names, many consumers now show increased trust in domestic and niche brands. The emotional connection that brands have worked so hard to build seems to be dwindling, at least for a significant slice of the global market.
Trust Shifts: Local and Niche Brands on the Rise
Consumers are increasingly exploring lesser-known labels, driven by a desire for authenticity and local flair. The study highlights how this shift varies globally, with emotional attachment to brands differing from country to country. Brands that have long relied on name recognition may need to rethink their strategies, as customer loyalty is no longer a given.
It’s almost poetic—after years of brands trying to stand out, it turns out many consumers just want something that feels real, even if they don’t remember the label. Maybe it’s time to fall in love with shopping, and not just the logo on the bag!
