AI Search Traffic Insights
Recent findings from BrightEdge reveal a significant trend in how AI search drives traffic. Surprisingly, desktop users still dominate AI search referrals, highlighting a potential gap in mobile app design that limits outbound traffic. This data indicates that while mobile usage rises, desktops remain the preferred platform for accessing AI search results.
Mobile platforms have made strides in popularity, yet they struggle to convert searches into traffic as effectively as desktops. This discrepancy suggests that businesses may need to rethink their mobile strategies to enhance user engagement and drive traffic from AI search.
