DXL Faces Q2 Loss, Shifts Strategy
Destination XL Group (DXL) has reported a loss in the second quarter of the year, with sales declining by 7.5%. This downturn prompted the company to announce a significant shift in its business strategy. DXL plans to focus more on developing its own private brands while reducing its investment in national brands. 
Private Brands Take Center Stage
The new strategy aims to boost profitability and strengthen DXL’s market position. By focusing on private brands, DXL hopes to offer unique products that set it apart from competitors. The company believes this move will help improve margins and attract a broader customer base. While national brands remain part of the assortment, the emphasis will now be on exclusive, in-house collections. As DXL navigates a challenging retail landscape, its leadership remains confident that these changes will drive future growth and stability.
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