Diesel has reached a major milestone by celebrating 20 successful years in China. The renowned Italian fashion brand marked this special occasion with the grand opening of its new headquarters in Shanghai. This move not only signifies Diesel’s commitment to the Chinese market but also strengthens its presence in Asia’s booming fashion industry.
Diesel’s Growth in the Chinese Market
Diesel made its entry into China two decades ago and has since become a prominent name among fashion enthusiasts. The new Shanghai headquarters will serve as a strategic hub for the brand’s operations and future expansion in the region. The celebration was further highlighted by a special lecture from Renzo Rosso, the founder of Diesel and president of OTB Group, who shared insights on fashion innovation and the brand’s journey in China.
OTB Group’s Expansion
OTB, Diesel’s parent company, is investing heavily in the region to foster growth and innovation. The new headquarters in Shanghai reflects OTB’s dedication to building a strong foundation for its brands in Asia. As Diesel continues to evolve, this move is expected to drive new opportunities and reinforce its reputation as a global fashion leader.
