Discovering Olo: The First New Color Experience in Years

Unveiling a New Color

Imagine seeing a color that has never existed in your visual experience. Researchers have recently developed a groundbreaking technique that activates specific retinal cone cells. This innovative process enables participants to perceive a color they’ve never seen before, named Olo.

Color perception research image

This discovery opens up intriguing possibilities in the field of color perception. The ability to experience Olo not only challenges our understanding of color but also invites further exploration into how we perceive the world around us. This breakthrough highlights the complexities of human vision and the potential to unlock new sensory experiences.