Dockers Sets Sail for Europe with Authentic and Orbico Group
Dockers is making big moves in Europe! Authentic Brands Group has teamed up with Orbico Group to supercharge Dockers’ expansion across the continent. This partnership covers key areas like distribution, manufacturing, and design for Dockers’ wide range of products. It’s a strategic move aimed at bringing more of Dockers’ iconic styles to European wardrobes, and let’s be honest—who doesn’t want more effortless California cool in their closet?
What This Means for Dockers and European Fashion
The partnership will help Dockers reach more customers by leveraging Orbico Group’s powerful distribution network and local expertise. This will also allow for fresh, regionally-inspired designs and improved access to Dockers’ signature products. Fans of the brand can look forward to a broader selection and possibly some exclusive European collections. We can’t wait to see if Parisian khakis are a thing now!
This collaboration is a testament to how global brands are adapting by partnering with local experts. Here’s hoping Dockers doesn’t start selling beret-topped chinos—unless that’s your thing!
Sources:
fashionunited.com