Electronic Music’s Rise on TikTok
TikTok users are increasingly gravitating towards electronic music, surpassing indie genre posts in views. In 2024, videos featuring the #ElectronicMusic tag amassed over 13 billion views worldwide, marking a staggering 45% increase compared to the previous year. This surge showcases the platform’s evolving musical landscape and the preferences of its audience.
Changing Trends in Music Consumption
The trend indicates a shift in how users engage with music on social media. Electronic music captivates viewers with its energetic beats and vibrant visuals. In contrast, indie music seems to be losing its appeal on the platform. This change highlights the importance of adapting to audience preferences, especially for creators looking to maximize their reach on TikTok. Platforms like TikTok continue to shape music trends and influence listener choices in significant ways. Source
