Etsy’s Mixed Performance in Q2 2025
Etsy recently announced its Q2 2025 results, revealing a revenue increase driven primarily by advertising and payment services. However, the company faced a decline in Gross Merchandise Sales (GMS), indicating challenges in maintaining sales momentum. The focus on enhancing the buyer experience remains a priority as Etsy aims to leverage artificial intelligence for future growth.
Despite the GMS decline, Etsy is keen on improving its platform. The ongoing strategies include enhancing the user experience and integrating AI technologies. Additionally, their competitor, Depop, has been experiencing robust growth, highlighting the competitive landscape in the e-commerce sector. As Etsy continues to adapt and innovate, stakeholders will be watching closely to see if these efforts can reverse the downward trend in sales.
