Federico Marchetti, the visionary founder of YOOX and former CEO of YOOX Net-a-Porter Group, is set to launch his new book, “The Geek of Chic: An American Dream Italian Style” on September 9th. This highly anticipated release features a foreword by legendary designer Giorgio Armani, making it a must-read for anyone passionate about the intersection of technology and high fashion.
What to Expect from ‘The Geek of Chic’
Marchetti’s new book promises an inside look at his remarkable journey, blending innovation, entrepreneurship, and Italian elegance. Readers will explore how Marchetti revolutionized luxury e-commerce and bridged the gap between Silicon Valley and Milan’s storied fashion scene. With stories of ambition, challenges, and breakthroughs, the book serves as both a memoir and a guide for aspiring entrepreneurs and fashion lovers alike.
Why This Book Matters
“The Geek of Chic” is not just a personal story—it’s a testament to the power of combining cutting-edge technology with timeless style. Marchetti’s insights reveal how digital transformation continues to shape the global fashion industry. The addition of Armani’s foreword highlights the impact Marchetti has had in redefining what it means to be chic in the digital age.
Sources:
FashionUnited: New book from Federico Marchetti, “The Geek of Chic,” set for September release
