Frank and Oak has announced its decision to sell its intellectual property to Lamour Group and Thread Collective. This move follows the brand’s recent filing for creditor protection. The Canadian fashion brand, known for its sustainable practices, aims to navigate its financial challenges through this strategic sale.
As part of the acquisition, Frank and Oak’s Canadian e-commerce platform will undergo significant changes. This transition is aimed at revitalizing the brand’s presence in the competitive fashion industry. The management team at Lamour Group and Thread Collective is eager to leverage their expertise in fashion to enhance the brand’s offerings and reach.