Exciting New Partnership
Frasers Group, a leading British retail giant, has announced a 10-year strategic partnership with GMG. This collaboration aims to introduce Sports Direct to the MENA region, enhancing the retail landscape in this rapidly growing market.
GMG will oversee the retail and distribution of Sports Direct, focusing on delivering an exceptional shopping experience. This partnership is not only a significant milestone for Frasers Group but also marks an important step for expanding brand reach in the Middle East and North Africa market.
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