Fred Perry, the iconic British fashion label, reported a 3.7% drop in revenue for 2024, totaling £143.6 million. While the brand saw impressive growth in key international markets like Japan, overall revenues fell compared to the previous year. The company credited global expansion for positive momentum, yet faced logistical disruptions that negatively impacted their bottom line.
Growth in Japan Fuels Optimism
Fred Perry experienced robust sales growth in Japan, a market where the brand enjoys significant popularity. However, this positive trend couldn’t fully offset the global challenges that hurt revenue overall. Despite the dip in total sales, profit before tax actually improved, reflecting the company’s ability to manage costs and adapt to changing market conditions.
Logistics and Supply Chain Challenges
Like many fashion brands, Fred Perry dealt with serious supply chain and logistics disruptions in 2024. These challenges impacted their ability to meet demand and fulfill orders efficiently, contributing to the revenue decline. Still, the company remains committed to strengthening its global presence and expects continued growth in international markets.
