Halloween 2025 is shaping up to be bigger and bolder than ever, especially among Gen Z. According to a recent CIT Bank survey, a staggering 93% of Gen Z plans to celebrate Halloween this year, with each person shelling out an average of $622. This far outpaces the national household average, which sits at $420. Families with kids are also getting in on the action, budgeting an impressive $652 for the spooky festivities.
Gen Z’s Halloween Obsession
Gen Z’s passion for Halloween is undeniable, and their spending habits reflect it. The survey highlights how this generation goes all-out, investing in costumes, decorations, parties, and even pet outfits. Pet costumes have become a hot trend, making Halloween celebrations more fun and inclusive. As these younger consumers drive up the average spend, retailers and brands are taking notice, offering more creative and diverse Halloween products tailored for Gen Z and families.
What’s Fueling the Surge?
Social media’s influence and a desire for memorable experiences are fueling this spending boom. With creative costumes, themed parties, and unique decorations trending online, Gen Z is setting new standards for Halloween celebrations. If you’re planning to join the festivities, expect to see more extravagant displays and inventive costumes—both for people and their pets!
