Genesco has announced the creation of the Journeys Global Retail Group, a strategic move designed to connect with more customers worldwide. This new entity brings together three well-known retail brands: Journeys, Schuh, and Little Burgundy. By combining these brands, Genesco aims to enhance its global retail footprint and deliver a seamless shopping experience across continents.
Leadership for Growth
Genesco has appointed Andy Gray as CEO and Chris Santaella as chief merchandising officer for the newly formed group. These leadership changes highlight Genesco’s commitment to innovation and growth. The company believes that with strong guidance, the Journeys Global Retail Group can tap into new markets and meet evolving customer demands.
Strengthening Brand Synergy
By uniting Journeys, Schuh, and Little Burgundy, Genesco leverages their combined strengths. The company plans to streamline operations, improve product offerings, and enhance customer engagement. This strategic move positions Genesco as a key player in the global fashion retail sector.
Sources:
FashionUnited: Genesco forms a global retail group to reach more customers
