Google is updating its AI Mode to display more links within search results. This move comes after concerns from publishers about how AI-generated answers might reduce traffic to their sites. Previously, Google’s AI Mode summarized content directly on the search page, offering few clickable links. Now, Google promises to include more references and website links. This change aims to keep search traffic healthy for publishers and give users direct access to original sources.
What Does This Mean for Users and Publishers?
For users, this update means easier access to detailed sources and more transparency about where AI gets its information. If you want to verify facts or explore a topic further, you will find it simpler to click through to the original websites. For publishers, the addition of more outbound links could help maintain or even increase site traffic—addressing a major worry about AI summarization overshadowing their content.
Google’s Response to Criticism
Google initially claimed that AI-generated answers would not harm publisher traffic. However, after feedback from website owners and industry experts, Google is making changes to support a healthier web ecosystem. This update reflects the company’s ongoing efforts to balance innovation with the needs of content creators.
Sources:
Source
