Google is set to launch ads in AI overviews across seven key markets in the Asia-Pacific (APAC) region. This initiative aims to address the evolving user behavior, as more consumers shift from traditional search engines to AI-driven queries. Starting later this year, these ads will be available in Singapore, Malaysia, the Philippines, Indonesia, India, Pakistan, and Australia.
This rollout comes at a time when brands are eager to adapt to changing consumer preferences. By integrating ads into AI overviews, Google is providing a valuable opportunity for brands to engage with users in a more dynamic and relevant manner. The shift towards AI in search functionalities signifies a major advancement in how advertisements will be displayed and how users will interact with them.
