A Significant Acquisition
Groupe Beaumanoir has made a strategic move by partially acquiring Naf Naf, a well-known fashion brand. This acquisition ensures the retention of 300 employees while focusing on the future of the brand. However, the company has decided to keep only 12 stores, marking a significant shift in Naf Naf’s operational strategy.
This acquisition provides Naf Naf with a chance to revitalize its brand and enhance its market presence. Groupe Beaumanoir aims to leverage its expertise in retail to breathe new life into Naf Naf, ensuring its survival in a competitive market.
