Haelixa and New Focus Textiles Join Forces for Sustainable Fashion
Haelixa and New Focus Textiles have revolutionized the textile industry by embedding DNA markers in recycled cotton. This innovative solution offers forensic proof to verify the authenticity of recycled cotton in garments and textiles. As fashion brands and consumers demand greater transparency, these DNA markers provide a scientific guarantee that the cotton used truly comes from recycled sources. 
Boosting Trust and Transparency in Sustainable Cotton
The DNA markers not only help brands meet sustainability goals but also empower end consumers to trust the ‘recycled’ labels they see on clothing. This technology strengthens the entire supply chain, making it much harder for counterfeit or falsely claimed recycled materials to slip through the cracks. You could say the only thing missing is a detective’s magnifying glass—because the evidence is now built right in!
In a world where greenwashing headlines are all too common, it’s refreshing to see real science step up and pull the rug out from under the fakes. Kudos to Haelixa and New Focus Textiles for making sure your next eco-friendly T-shirt is as honest as it claims.
Sources:
FashionUnited: Haelixa and New Focus Textiles deliver forensic proof of recycled cotton