Halloween 2024 is set to break spending records, with Americans projected to shell out an astonishing $13.1 billion on costumes, candy, decorations, and festivities. According to the latest data from the National Retail Federation, even as most consumers expect higher prices this year—mainly due to new tariffs—a whopping 73% of people still plan to celebrate the spooky season.
Rising Costs Won’t Dampen the Spirit
Despite concerns over inflation and tariffs, families and individuals are eager to embrace the fun and tradition of Halloween. The NRF report highlights that people are prioritizing spending on costumes for adults, children, and pets, as well as haunted house visits and parties. Retailers are preparing for high demand in October, stocking up on the season’s most popular items.
What’s Driving the Increase?
Halloween remains one of the most beloved holidays in the US, and the drive for creativity in decorations and costumes is stronger than ever. Experts say the social aspect of the holiday, as well as a return to full-scale events post-pandemic, contributes to this year’s record-breaking spending forecast.
Sources:
Retail Dive – Halloween Spending Expected to Hit Record $13 Billion
