Halloween spending in the US is expected to soar to an all-time high of $13.1 billion in 2024, according to the National Retail Federation (NRF). This year, Americans are going all out on festivities, with costumes, decorations, and candy topping their shopping lists.
Costumes, Decorations, and Candy Drive Record Sales
Americans are ready to embrace the Halloween spirit like never before. The NRF highlights that spending on costumes, ranging from spooky to trendy, will see a significant boost. Shoppers are also investing heavily in home and yard decorations, turning their neighborhoods into festive displays. Of course, no Halloween is complete without candy, which remains one of the top purchases for both trick-or-treaters and party hosts.
Retailers Prepare for Unprecedented Demand
Retailers across the country are stocking up to meet the surge in demand. Many stores have expanded their Halloween sections, offering a wider variety of products to cater to every age group and style. This record-breaking spending underscores how Halloween continues to grow as a major retail event in the US.
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