Halloween and Bonfire Night: A Retail Powerhouse
Halloween and Bonfire Night have become the most lucrative sales week for retailers during the autumn season in 2024. As the excitement of summer fades and before the Christmas shopping rush begins, shoppers turn their focus to spooky celebrations and dazzling fireworks. Retailers saw impulse sales skyrocket to £33 million and grocery sales surge to £96 million in the week leading up to Halloween.
These impressive figures cement Halloween as the biggest trading week of the autumn. The data highlights just how crucial these events have become for the retail sector. Supermarkets and local stores capitalize on the demand for costumes, treats, and party essentials, as customers prepare to celebrate with friends and family. If you are a retailer, now is the time to maximize your seasonal offerings and creative displays to capture this booming market.
